Crower Cams Stays In The Family As Grandson Takes the Helm
Crower Cams and Equipment Co., a cornerstone name in American performance parts, has officially changed hands, but it’s staying in the family. The company announced that founder Bruce Crower’s grandson, Louis Floquet, has acquired the business, marking a new chapter for the 69-year-old brand.
“We’re proud to share that Crower’s legacy stays right where it began: with family,” Crower representatives said. “The next generation has stepped up, with Louis leading the company forward with the same passion for performance, craftsmanship and American-made quality that built the Crower name.”
A Historic Legacy in Performance Engineering
Crower began almost 70 years ago as Bruce Crower’s small, part-time shop making custom parts for local hot rodders. His early success with innovative components and pioneering work with the Chrysler Hemi quickly grew the company from a garage operation into a national parts supplier. By the mid-1950s, Crower Equipment Co. was taking off, fueled by breakthrough products such as the Crowerglide clutch and the company’s expanding focus on camshaft and valvetrain technology. Bruce’s engineering talent also contributed to multiple Indy 500 victories as part of top-level racing teams, cementing his reputation as one of motorsports’ sharpest minds.
Today, Crower Cams and Equipment Company remains a family-owned, multifaceted manufacturer producing crankshafts, connecting rods, camshafts, and clutches for everything from race cars to tractors. Operating out of a modern 110,000-square-foot facility, Crower continues to prioritize American-made materials, tight tolerances, and rigorous R&D testing. With over 200 employees and decades of engineering innovation behind it, the company remains a trusted leader in high-performance engine components.
A Modern Manufacturer With Deep Roots
Floquet said his focus is on preserving the values that shaped Crower from the beginning. “Crower has always stood for integrity, innovation and family,” he stated. “It’s more than a company name; it’s a legacy. I’m honored to carry it forward, keeping production here in the United States and continuing to earn the trust of those who build and race with Crower.”
With the transition complete, the brand appears poised to maintain its historic identity while pushing forward into its next generation of performance innovation.
